Advertising campaigns can work wonderfully to lead potential customers to your business. Search engines are among the most important platforms where you can get attention. Running online ad campaigns requires skill and experience. A profitable advertising campaign can be created by using the right tools on relevant platforms.
Social media platforms like Facebook have millions of users and, therefore, millions of potential customers. This is where you will find the largest pool of your target audience. The right marketing campaign will lead to these audiences and amount to great profits for your business. Here are some important methods and practices that can re-define your advertising campaigns to make them profitable.
- Begin with an achievable purpose
Various types of organizations run ad campaigns on Facebook, and they all have a different agenda. Define the exact purpose of your campaign before you begin working on it. Accordingly, you will have to shortlist your audience and the type of content that appeals to them.
For example, real estate ads will have a very different audience group than an ad for an educational tool. You may want them to buy a product, lead them to a survey, or direct them to your business website. The target should be achievable in a fixed time frame to estimate your results and plan accordingly. Make sure that whatever goal you pick will be of real value to you.
- Make appealing ads
The most important thing is to make your ads attractive and interesting. This becomes much more important when your ad appears on social media networks like Facebook. There are millions of social media users, and most of them have short attention spans. You cannot expect them to spend too much time on your ads.
Most ads appear in between the news feed or at the sidebars. You can use multiple ways to make your audience notice your ad. The key is to understand your audience and know what will attract them. You must invest in attractive images, video content and create titles that can grab eyeballs.
- Invest in ad images and videos
Your ad can comprise various elements. Among them, the first image of your post or cover image will be the most important part. This will give the first impression of your ad to your viewers. The image should be relevant and informative about your product or the purpose of your ad. The image can contain a catchy message, and you may also give a title that makes your audience want to click on your ad.
Videos have become extremely popular in recent times as moving images have proved to be more impactful for audiences. Creating videos has also become very easy with tools like InVideo and many other online apps. Invest in creating videos and images to have a lasting impact on your audience.
- Color scheme and size of ads
Many campaigns may overlook this aspect, but the images and videos you choose for your ad should be based on the important color schemes of your brand. The colors you select for your ad in the text messages or images will subconsciously impact your viewers. Use a color that is contrasting so that they stand out and grab the attention of viewers. Every color has a unique implication, which can change through context. For example, yellow is a color that denotes positivity, red is a color of danger, and blue denotes trust.
The size of your ad is also as important as the color you use. Your ad’s size should also depend on the purpose of your ad. Facebook also offers specific recommendations for the size, which one may follow. Make sure to use good quality images that fit the ad size and can be easily viewed and understood by the audience.
- Originality and shareability
Facebook ads often have great potential to go viral. If your ad offers unique and surprising content, it has a great chance to go viral. Good quality images, thought-provoking quotes, or just fresh jokes can be easily shared with more people.
You must use elements like the color scheme, typography, and multimedia elements to enhance your content’s shareability.
- Target the right audience
The purpose of paid advertising is to get to the right audience faster. On Facebook, there are various ways to increase the potential of targeting. Reaching a large audience that does not appreciate your ad can be a waste of valuable assets. That’s why it is recommended to customize a list of audiences or define a filtered list of audiences.
If you have decent traffic on your page, you can target the people who visit your website or similar pages. You can also direct ads for specific subscribers. You can use the links of your subscribers to generate another list. It is also a great idea to filter the audience according to location or specific interests. There are multiple methods that can help you, but you must choose the ones that can benefit you the most.
- Estimate your budget
There are a variety of useful tools available for creating ads for Facebook. However, you must consider your budget and invest wisely. Planning your budget for long term ads is important. For which, you have to estimate which ads are working and fetching results and remove ads that don’t work.
It is better to start on a lower budget, and as you see your ads working, you can change accordingly. Target your audience and determine the best time to post on Facebook. The type of audience and their moods will impact the profits of your ads.
Facebook can be extremely profitable for all types of advertisers. But multiple factors can determine the result of an ad campaign. Advertisers must invest wisely and plan accordingly to get the most benefit out of this platform.